Marketing Calculator
Select a Calculation
ROI (Return on Investment)
CAC (Customer Acquisition Cost)
CLV (Customer Lifetime Value)
Conversion Rate
CTR (Click-Through Rate)
CPC (Cost Per Click)
CPM (Cost Per Mille)
Bounce Rate
Engagement Rate
Churn Rate
Email Open Rate
Email Click Rate
AOV (Average Order Value)
Break-Even Point
Profit Margin
Market Penetration
Lead Conversion Rate
CPL (Cost Per Lead)
ROAS (Return on Ad Spend)
Customer Retention Rate
Viral Coefficient
Payback Period
MER (Marketing Efficiency Ratio)
Share of Voice
NMC (Net Marketing Contribution)
Revenue:
Cost:
Total Marketing Cost:
New Customers:
Avg Purchase Value:
Purchase Frequency:
Customer Lifespan (years):
Conversions:
Total Visitors:
Clicks:
Impressions:
Total Cost:
Clicks:
Total Cost:
Impressions:
Single Page Sessions:
Total Sessions:
Likes + Comments + Shares:
Followers:
Lost Customers:
Total Customers at Start:
Opens:
Delivered:
Clicks:
Opens:
Total Revenue:
Number of Orders:
Fixed Costs:
Price:
Variable Costs:
Net Profit:
Revenue:
Customers:
Total Market Size:
Leads Converted:
Total Leads:
Total Marketing Cost:
Leads Generated:
Revenue from Ads:
Cost of Ads:
Customers at End:
New Customers:
Customers at Start:
Referrals per User:
Conversion Rate of Referrals (%):
CAC:
Avg Revenue Per User per Month:
Revenue:
Marketing Spend:
Brand Mentions:
Total Mentions:
Revenue:
Marketing Costs:
Other Costs:
Calculate